Guide+to+Public+Relations+and+Press+Relases

How can the schools on the Wm. Gaynor Campus communicate upcoming events to the media?

Step One: Write an effective **media release** also called a **press release**. Take the example of opening an art exhibition space at Lyons Community School. Click on the links below to see examples of professionally written art openings.

Example #1 http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/03-10-2009/0004985733&EDATE=

Example #2 http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/03-16-2009/0004988965&EDATE=

Example #3 http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/03-18-2009/0004990873&EDATE=

Step Two: Contact the media Find local newspaper contacts at Ulrishsweb.com

Contact the PR Newswire at www.prnewswire.com